Higher Standards - Edition 3

Good Morning

Welcome to Higher Standards.

Firstly, a special ‘thank you’ to the many readers who have contacted me and expressed their appreciation after receiving a copy of our bulletin.

In this issue, we go behind the scenes on a huge new project for Medibank Private, and reveal how Evan Evans became involved with the all the excitement of this year’s Bob Jane T-Marts Bathurst 1000.

Please remember that you can also catch up with back issues of ‘Higher Standards’ — which contain a wealth of useful information for anyone who uses flags and banners — by visiting the Evan Evans archive.

It’s also worth noting that our ‘Refer a Friend or Colleague’ service is a very useful way to introduce other people to our wide range of products and services.

After all, we have been manufacturing flags and banners for more than 125 years!

Enjoy this edition.

Kind regards

Roger Cameron and the team at Evan Evans

One Down and 119 More to Go:
Here's a Concept Store with a Big Future

Brad Sitlington loves a challenge. How else could you describe coordinating design and installation of 120 new Medibank customer services centres around the country?

Nerve racking? Not at all. Working closely with architects, shopfitters and sign writers, Brad and his staff from Evan Evans even finished the first Medibank concept store in Sydney's bustling Parramatta — two days ahead of schedule.

"Like any retro-fit, where shopfitters and glaziers can't always create things that are perfectly square, we had to come up with a few different ways of doing things," says the Evan Evans production manager.

The job was actually a collaboration with Associated Signs, a Melbourne-based national company that was awarded the contract, but decided to outsource all the specialist graphic work to Evan Evans.

And while Evan Evans supplied a wide range of made-to-measure window and wall graphics, directory boards, and service booths, nearly every surface exposed to public wear and tear had a Santex finish. "Santex doesn't scratch like normal laminate, and it looks a bit more up market," Brad says.

Because the Parramatta store is the first of what will eventually be 120 installations over the next two years, Brad and his team are also developing a unique catalogue of all the Evan Evan products used on the project to streamline future ordering and measuring.

The catalogue system will ensure that no matter who is appointed as the installation contractor — whether it be in Brisbane or Broome — a uniform look can be achieved for each store around the country.

Eventually, any cabinetmaker or shopfitter will simply be able to open the Evan Evans Medibank project catalogue and order the appropriate product for one of the new service centres around the country.

It makes both economic and strategic sense for Evan Evans to specialise in creating and supplying display merchandise says Brad. "Strategic alliances on large complicated jobs are becoming the norm," he says. "Everyone puts their heads together and gets the job done."

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Commemorative Flags to Become Bathurst 1000 Collector's Items

Anyone who has ever witnessed a motor-racing event will know that flags and banners are as much a part of this high-octane scene as is the smell of burning rubber. So when Evan Evans business development manager, John Stock received an urgent call for help from Bob Jane, father of Australian motor racing, John leapt into the driver’s seat to ensure the order would be processed on time.

Bob Jane celebrated 40 years in the tyre business and 31 years in franchising with his naming rights sponsorship of Australia’s most famous V8 supercar race at Bathurst on 10-13 October.

The Bob Jane T-Marts 1000 lived up to expectations as a marathon 161-lap contest between some of Australia’s top racing drivers, all hoping to tame the ‘mountain’. Bob Jane was a dual winner of the race that now bears his name in 1963 and 1964.

Since it began franchising in 1972, Bob Jane T Marts has grown to become Australia's largest independent retailer of passenger car tyres, wheels and batteries.

When Bob Jane called Evan Evans, he said he urgently required more than 120 specially designed flags and hundreds of metres of themed bunting. He wanted every T-Mart in Australia to have a limited edition commemorative flag — which are sure to become collector items for racing fans.

With the official Bob Jane T-Marts 1000 media launch scheduled only weeks after the initial call to Evan Evans, there wasn’t a lot of time to get all the necessary elements together says John Stock, who used every bit of his extensive experience in sponsorship marketing to get the flags and banners ready on time and to specification.

Bob Jane T-Mart’s, Vanessa Benallack said she was delighted with both the results and the bottom line when it came to price.

“It was quite a quick turnaround, and we wanted a design that we could use for the next three years,” the tyre retailer’s production manager says.

“We were really pleased to hear that Evan Evans could process a relatively small production run of flags without any of the surcharges that some manufacturers apply to small jobs.”

“And the bunting has proved to be extremely popular in stores as well,” she says.
The colourfully patterned bunting was used trackside in corporate boxes during the race and has also been earmarked for attention grabbing promotions at Bob Jane T-Marts around the country.

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Have Your Say

Evan Evans welcomes your feedback. If you need information about flags or banners, here's the place to obtain it.

• Request a consultation with one of our relationship managers
• Request a quote on your upcoming project
• Request a free information pack

Drop us a line, and we'll get back to you with an answer within 48 hours.

Contact Evan Evans

	info@evanevans.com.au
	Melbourne Sydney	1800 990 989 (Head Office) 02 9411 6011
	Melbourne Sydney	1800 990 989 (Head Office) 02 9411 6022
	Melbourne Sydney	100 Gipps Street Collingwood, VIC 3066 (Head Office) Suite 227 1 Katherine Street Chatswood, NSW 2067
visit us online:	www.evanevans.com.au