The inaugural Streets Ice-cream franchise store first opened its doors in November 2002, delighting patrons of a busy Sydney suburban shopping centre. Following Sydney’s success, their national program was expanded with the first Melbourne store opening at Highpoint Shopping Centre, in July of this year.
The store fitout was contracted to Australiasian Shopfitting with Associated Signs compiling the signage package, and outsourcing the specialist print work to Evan Evans.
Streets innovative new concept store includes the ‘chill grill’ - an icy grill, similar in look to a BBQ hotplate, used to mix customer-selected combinations of scrumptious Streets ice creams. It also offers patrons a selection of mini ‘Magnum’s’ that they can purchase accompanied by a dipping cup of liquid chocolate with a hint of coffee.
A palette of colourful and mouth-watering visuals was employed to stimulate the senses and wet the appetite.
With the opening taking place just prior to school holidays, the positive feedback was evident from the icecream feeding frenzy that followed. It was hard to believe that outside the shopping centre walls, the weather was reminiscent of a typical winters day in Melbourne.
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