How Event Signage Transformed the Seahawks Watch Party

Booth seating inside Hickens Hotel featuring blue printed Seattle Seahawks divider panels and table-top event decorations.

How We Transformed the Seahawks Watch Party Into a Full Game-Day Experience

When Hickens Hotel approached Evan Evans to help bring the Seattle Seahawks Watch Party to life, the goal was simple:

Turn an ordinary venue into a full immersive game-day experience.

From floor decals and booth dividers to large-scale media walls and custom corflute signage, our team delivered a complete visual takeover — creating an electrifying NFL atmosphere right in the heart of Melbourne.

Whether you're hosting a sports watch party, a brand activation or a themed corporate event, high-impact signage is one of the most powerful ways to transform a space.
Here’s how we did it.

1. Bold Media Walls Set the Stage

Nothing sets the tone for an event quite like a large-format media wall.

For this activation, we produced multiple full-width fabric media walls featuring the iconic Seahawks graphics — the perfect backdrop for photos, interviews and social content.

Printed on premium blockout fabric
Full-coverage colour with sharp detail
Installed for maximum visual impact

These walls helped create a seamless, high-energy NFL atmosphere the moment guests arrived.

Alt text suggestion:
“Large fabric media wall featuring Seattle Seahawks graphics installed at Hickens Hotel for a themed watch party.”

2. Branded Booths & Seating Zones

To extend the branding throughout the venue, we installed custom printed booth panels featuring:

Team logos
Seattle colour palette
Strong geometry and bold text

These instantly transformed the dining space into an NFL-themed viewing zone — cohesive, immersive and game-ready.

This kind of surface branding is ideal for:
sports bars
corporate watch parties
themed venue takeovers
fan activations

3. High-Traffic Floor Decals

Floor decals are one of the most underrated signage tools — and one of the most effective.

For this event, our slip-resistant decals featured the Seattle Seahawks emblem in multiple sizes placed along walkways and entry paths.

Their purpose:
Wayfinding
Theming
Photo opportunities
Immersive fan atmosphere

With rugged durability and sharp printing, they held up perfectly across the entire event.

Alt text suggestion:
“Circular Seattle Seahawks floor decals applied throughout venue walkways for branding and wayfinding.”

4. DJ Booth, Bar Signage & Themed Props

No sports event is complete without a few hero areas.
For this watch party, we produced:

Branded DJ booth decals
Bar-front signage
Custom posters
Props and small display items

These focal points helped tie the entire visual identity together and created Instagrammable spots throughout the venue.

5. Outdoor Promotion With Corflute A-Frames

To ensure maximum visibility before fans even stepped inside, we also produced A-frame corflute signage featuring player artwork, event details and QR codes.

These outdoor displays:

attract passers-by
reinforce event branding
work in any weather
are reusable and cost-effective

A must-have for any public event.