How Smart Event Signage Elevated the Coburg Night Market Experience

Community events thrive on atmosphere, accessibility, and clear communication — and signage plays a crucial role in bringing all three together.

Evan Evans was proud to support the Coburg Night Market, delivering a suite of custom event signage designed to guide visitors, enhance the experience, and reinforce the market’s vibrant identity.

Held at Bridges Reserve in Coburg, the night market draws large crowds from across Melbourne, making durable, legible and visually engaging signage essential from entry to stage.

Clear Wayfinding from Entry to Event

One of the key requirements for the Coburg Night Market was easy navigation for thousands of attendees moving through the site.

To support this, Evan Evans produced:

• A-frame signs displaying market opening hours

• Corflute wayfinding maps showing stall locations, amenities, food areas and accessibility points

These signs were strategically placed at entrances and high-traffic areas, helping visitors confidently move through the event without confusion.

Bold Branding with Fence Wraps & Perimeter Signage

To define the market space and create a strong visual presence, we printed and installed large-format fence wrap signage.

Printed on durable mesh material, the fence wraps delivered:

• Strong branding visibility

• Wind permeability for outdoor conditions

• A clean, professional perimeter finish

This type of signage is ideal for festivals, markets and public events where branding and safety go hand in hand.

Stage Signage That Sets the Scene

At the heart of the Coburg Night Market is live entertainment — and the main stage signage played a big role in setting the tone.

The stage branding provided:

• A clear focal point for the event

• High-impact visuals for crowds and photography

• Consistent branding across the site

When paired with lighting and live performance, the signage helped create an unmistakable sense of place and energy.

Designed, Printed & Delivered Locally

All signage for the Coburg Night Market was designed, printed and supplied locally in Melbourne, ensuring fast turnaround, quality control, and materials suited for outdoor use.

From short-term wayfinding signs to large-scale fence wraps, each piece was produced with durability, clarity and audience experience in mind.

Event Signage That Works Hard

Markets and community events demand signage that is:

• Easy to read

• Weather-resistant

• Simple to install and remove

• Visually aligned with the event brand

This project is a great example of how thoughtful signage can enhance crowd flow, strengthen branding, and elevate the overall event experience.

Planning a Market or Community Event?

Whether it’s a night market, festival, council activation or public celebration, Evan Evans can help bring your event to life with signage that works just as hard as your team.

Speak to a signage expert today and let’s plan your next event.