What Is a Media Wall? The Complete Australian Guide
Media walls have become one of the most effective and versatile backdrops for events in Australia — from school open days and local council launches to corporate functions, red-carpet events and sporting presentations. If you’ve ever seen a branded backdrop behind speakers, photo opportunities or award ceremonies, you’ve seen a media wall in action.
At Evan Evans, we manufacture high-quality fabric and printed signage used by event organisers, councils, schools and corporate brands across the country. This guide explains everything you need to know about media walls — what they are, how to choose the right type, sizing, materials, design tips and how to get the best results for your event.
What Is a Media Wall?
A media wall is a printed backdrop designed for photography, filming, branding and event presentation. It provides a clean, professional surface for logos, sponsors, messages and visual identity during:
- press conferences
- red carpet or award ceremonies
- corporate or government announcements
- product launches
- school and university events
- community festivals and council events
- sporting presentations
Media walls are essential for creating a consistent branded presence in photos and videos — especially on social media, event marketing and official photography.
Why Media Walls Are Popular in Australia
Media walls are used across all sectors because they deliver:
- Instant professionalism – elevates any event setting.
- Strong brand visibility – ideal for sponsors, government branding and corporate identity.
- Reusable hardware – replace the fabric and keep the frame for future events.
- Perfect for photography – no reflections, wrinkles or awkward shadows.
- Portable and easy to assemble – lightweight and event-safe.
Our media walls are made using durable, high-quality fabric printing — perfect for repeated use, indoor and outdoor installations and long event days.
Types of Media Walls (and Which One You Should Choose)
Evan Evans offers a variety of event signage solutions. Among them, the most commonly requested are fabric media walls and pull-up banners.
1. Fabric Tension Media Walls
These are the premium choice for most Australian events. They feature a stretchy fabric sleeve pulled over a lightweight aluminium frame.
- Ideal for indoor corporate, government and professional events
- Perfectly smooth surface — no wrinkles
- Durable, reusable and easy to transport
Explore our Media Wall range.
2. PVC or Vinyl Backdrops
Less common today because fabric performs better in photography, but still used for large outdoor displays where wind resistance is important.
3. Step-and-Repeat Backdrops
A repeated logo pattern used for media photos, council launches, sporting clubs and brand activations.
4. Pull-Up Media Wall Alternatives
For rapid setup, many events combine or replace media walls with pull-up banners due to space or transport limitations.
See Pull-Up Banners for quick, cost-effective solutions.
Standard Media Wall Sizes in Australia
The most requested sizes for media walls include:
- 2.25m × 2.25m – popular for small indoor events
- 3m × 2.25m – perfect for councils, schools and corporate events
- 4.5m × 2.25m – ideal for group photos, presentations and gala events
Our Fabric Media Walls come in multiple sizes and can be custom printed to any dimension your event requires.
Materials Used for Media Walls
1. Fabric Polyester (Most Popular)
This is the industry standard for photography-friendly backdrops and premium events. Benefits include:
- Soft, matte finish — ideal for cameras and event lighting
- No glare or reflection
- Lightweight and easy to set up
- High-quality dye-sublimation printing
2. Vinyl (PVC)
Good for outdoor or temporary installations requiring more rigidity. However:
- Can reflect flash photography
- Heavier to transport and install
- Less premium compared with fabric
3. Mesh Fabric
Used for windy outdoor conditions or large-format building wraps.
Learn more in our Custom Fabric Printing section.
How to Design an Effective Media Wall
Your media wall will appear in every event photo — so design matters. Here’s how to get it right:
1. Use High-Resolution Logos
Vector files (AI, EPS, SVG) ensure perfect clarity on large backdrops.
2. Keep Branding Balanced
Avoid overcrowding. Step-and-repeat patterns should have consistent spacing.
3. Choose the Right Background
- Dark backgrounds suit corporate and formal events
- White/light backgrounds are ideal for photography
- Branded colours help create impact
4. Consider Lighting
Proper lighting reduces shadows and ensures logos appear crisp in photos. LED panel lighting works best for indoor media walls.
Where Media Walls Are Used in Australia
✔ Councils & Government
For announcements, community events, press briefings, awards and signage for official photography.
✔ Schools, TAFEs & Universities
Perfect for open days, ceremonies, graduations, school productions and leadership events.
✔ Corporate & Professional Events
Conferences, AGM announcements, launches and marketing activations.
✔ Entertainment & Sporting Events
Team photos, award nights, club presentations and sponsor branding.
Media Wall Setup: What You Need to Know
- Two people can assemble most media walls within 10 minutes
- Fabric sleeves simply slide over aluminium frames
- Frames pack down into compact carry bags
- Replacement prints allow re-branding without buying new hardware
Media Wall Alternatives
You can complement or replace media walls with:
These options work well when space is limited or when you need signage across multiple locations.
Ready to Order a Media Wall?
Evan Evans has been supporting Australian events since 1877. Whether you're planning a school open day, a council announcement or a corporate launch, we can help you choose the right size, material and design for your media wall.
Explore Our Media Wall Range
Frequently Asked Questions
What is a media wall?
A media wall is a printed backdrop used for photography, branding and event presentations. It features logos, government branding or sponsor marks in a repeated pattern.
What size media wall should I choose?
The most common sizes are 2.25m × 2.25m, 3m × 2.25m and 4.5m × 2.25m. Choose based on group size and space.
Are media walls reusable?
Yes. Frames are reusable and fabric sleeves can be replaced with new designs.
Which material is best?
Fabric polyester is the best option for photography — wrinkle-free, matte and lightweight.
Do you offer custom sizing?
Yes. Evan Evans can manufacture custom sizes for unique event spaces and architectural requirements.
