VB x MCG: Transforming Ponford Bar with Custom Venue Signage
Venue activation signage can completely change how a hospitality space feels, especially inside a major sporting venue. For the Victoria Bitter (VB) x MCG activation at Ponford Bar, Evan Evans produced a bold mix of custom graphics, posters, floor signage and pillar wraps to help bring the space to life.
The project called for strong, graphic and highly visible branding across multiple surfaces, with a tight deadline and a venue environment that needed practical signage recommendations, not just print production.
Led by Evan Evans Account Manager Dan Butler, the project brought together product advice, print expertise and a broad range of custom signage solutions to create a cohesive VB-branded activation throughout Ponford Bar.
Transforming Ponford Bar for the VB x MCG Activation
Ponford Bar at the Melbourne Cricket Ground provided a high-profile hospitality setting for this activation. The goal was to create a branded environment that felt impactful, polished and suitable for the scale of the venue.
The final signage mix included stretch fabric pillar wraps, removable SAV graphics, clear focus window graphics, corflute posters and Tough Media indoor Floortac. Each product helped cover a different part of the venue, from vertical structures and windows through to floors and promotional display areas.
By using multiple products from our broader Signage collection, the activation created a consistent VB presence across the space while keeping the signage practical for a venue-based campaign.
Project Details
- Project: VB x MCG Activation at Ponford Bar
- Location: Melbourne Cricket Ground, Melbourne
- Industry: Sports and Hospitality
- Products used: Stretch Fabric Pillar Wraps, Removable SAV Graphics, Clear Focus Graphics, Corflute Posters and Tough Media Indoor Floortac
- Services provided: Signage recommendations, print production and project support
- Purpose: Create a bold branded venue activation for Victoria Bitter
Why This Venue Activation Signage Worked
For a venue activation to feel complete, the signage needs to work across the whole space. A single poster or wall graphic can help, but a layered mix of graphics gives the brand more presence and helps visitors experience the campaign from different angles.
For Ponford Bar, pillar wraps gave the space strong vertical impact, SAV graphics helped apply the campaign message to existing surfaces, clear focus graphics added visibility to glass areas, and floor graphics created another branded touchpoint underfoot.
This type of approach is especially useful for sports venue signage and hospitality signage, where branding needs to feel visible, practical and integrated into the existing environment.
Dan Butler’s Role in the Project
This project was handled by Evan Evans Account Manager Dan Butler, who worked with the project requirements and recommended what would work well within the space. That advice was important because the activation involved a mix of surfaces, viewing angles and product types.
Rather than treating the job as a single print order, Evan Evans helped shape the signage mix so the final result felt connected across the venue. This included recommending where different graphics could make the strongest visual impact while still suiting the practical conditions of the bar environment.
The project also needed to move quickly. With a tight deadline in place, the team produced the required signage across multiple formats while keeping the campaign visually consistent. The client feedback summed up the result clearly: “Thanks for the help Dan! It all turned out great!”
Recommended Signage Options for Similar Projects
- Removable SAV Graphics: A strong choice for temporary campaign branding, bar surfaces, feature areas and promotional messaging.
- Clear Focus Graphics: Useful for glass surfaces where visibility, branding and venue presentation all need to work together.
- Corflute Posters: A practical option for campaign posters, directional messages, bar promotions and cost-effective temporary signage.
- Floor Graphics: Ideal for adding campaign messaging to high-traffic indoor spaces where wall space may be limited.
- Stretch Fabric Pillar Wraps: Effective for turning existing venue structures into bold branded features.
- Design Online: Suitable for selected simple signage products, while larger multi-surface activations are best discussed directly with the Evan Evans team.
Explore our Decals range, browse Corflute signage, or view Design Online for selected signage options.
Planning a Venue Activation, Sports Campaign or Hospitality Fit-Out?
From stadium activations and hospitality venue branding to short-term promotions and high-impact campaign graphics, Evan Evans can help recommend the right mix of signage for your space, timeline and brand goals.
If you are planning a venue activation, event campaign or branded hospitality space, Request a Quote, explore our custom signage options, view selected products in Design Online, or learn about our Trade Program for agencies, venues, marketers and repeat signage buyers.
Photography by Dan Butler and Jake.
Venue Activation Signage FAQs
What is venue activation signage?
Venue activation signage is custom signage used to transform a venue for a brand campaign, sponsorship, product launch, event or promotion. It can include decals, posters, floor graphics, fabric wraps, window graphics and other printed elements.
What signage works best for sports venues and stadium hospitality spaces?
Sports venues and stadium hospitality spaces often work best with a mix of large-format graphics, removable decals, corflute posters, floor graphics and fabric branding. The right combination depends on the venue layout, campaign duration and available surfaces.
Can removable SAV graphics be used for temporary campaigns?
Yes. Removable SAV graphics are commonly used for temporary branding, promotional campaigns and venue activations. They are especially useful when a campaign needs strong visual impact without permanently changing the space. See our Decals collection for related options.
Are corflute posters suitable for hospitality activations?
Yes. Corflute posters are lightweight, practical and effective for short-term promotions, campaign messaging and temporary venue branding. They can work well alongside other graphics as part of a broader activation. Browse our Corflute range for more options.
Does Evan Evans help recommend signage for a venue or campaign?
Yes. Evan Evans can recommend signage products and applications based on your space, deadline, campaign goals and surface requirements. For multi-product activations like this VB x MCG project, the best starting point is to contact our team with your brief.
Can I use Design Online for a project like this?
Design Online can be useful for selected simple signage products. For larger venue activations involving multiple surfaces, materials or campaign areas, it is better to speak with Evan Evans so the signage mix can be planned properly.
