AFL / Coles Healthy Kicks Activation: Big-Impact Event Signage at the MCG
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For live sports activations, signage has to do more than look good. It needs to be bold, easy to understand from a distance and ready to perform in a busy game-day environment. For the AFL / Coles Healthy Kicks activation at the MCG, Evan Evans produced a mix of large-format event signage and custom handheld pieces designed for crowd engagement.
The project included an 11.5m x 15m custom trilobal fabric banner and custom 5mm Forex cut-to-shape handheld fruit signs. Together, the pieces helped create a bright, playful and highly visible activation that worked live in the crowd.
With a tight deadline, the job needed fast coordination from artwork through to print and delivery. Organised, printed and delivered by Senior Account Manager Dan Butler, it is a strong example of how sports signage solutions can support fan engagement, stadium activations and major event campaigns.
Large-Scale Event Signage for a Live AFL Crowd Activation
The brief called for signage that could create impact quickly. In a stadium setting, the audience is moving, the viewing distance changes constantly and the signage needs to read clearly in the moment. The large trilobal fabric banner helped bring scale to the activation, while the shaped Forex signs gave fans something bright and interactive to hold.
This combination worked because it covered two different activation needs: one oversized piece for visual impact, and multiple handheld pieces for participation. For brands, clubs, venues and agencies, this kind of approach can help make a game-day campaign feel more visible, more engaging and more memorable.
What Evan Evans Produced
11.5m x 15m Trilobal Fabric Banner
The large custom fabric banner was produced for visual scale inside the stadium environment. For activations where the signage needs to be seen across a crowd, custom banners can create strong presence without needing a permanent display structure.
5mm Forex Cut-to-Shape Handheld Signs
The handheld fruit signs were printed on 5mm Forex and cut to shape for the activation. Forex signage is a practical option for rigid printed pieces, promotional props and shaped signs that need to be handled during an event.
Why the Forex Fruit Signs Worked So Well
The cut-to-shape fruit signs gave the activation personality. Rather than using standard rectangular boards, the custom shapes helped tie the signage directly to the Healthy Kicks theme. They were easy to recognise, visually playful and suited to crowd participation.
For fan engagement, that matters. Handheld signs can help the crowd become part of the campaign, especially when the pieces are colourful, simple to read and easy to use in photos or live event coverage. The result was a set of custom printed pieces that felt purpose-built for the moment, not generic event signage.
Fast Turnaround for a Major Event Deadline
Live event work often comes with fixed deadlines. Once the game, activation or campaign date is locked in, the signage has to be ready. For this project, Evan Evans coordinated the print and delivery quickly so the pieces could be used at the MCG activation.
That kind of turnaround depends on clear artwork, confirmed sizes, suitable materials and fast decision-making. When those details are locked in early, production can move more smoothly across banners, rigid signs, fan props and other event signage.
Why This Matters for Brands, Agencies and Event Teams
A sports activation is competing with noise, movement, crowd energy and limited attention. The signage has to be simple enough to understand instantly, but strong enough to feel part of the event. This AFL / Coles Healthy Kicks project shows how large-format print and custom-shaped rigid signs can work together to support a live fan engagement idea.
Recommended Signage Options for Similar Activations
For similar projects, explore sporting flags and supporter signs, browse custom banners, or view Forex signage options for rigid printed pieces.
Planning Sports Event Signage or a Fan Engagement Activation?
From oversized fabric banners to custom-shaped rigid signs, Evan Evans can help produce signage for stadium activations, sports events, sponsor campaigns, brand launches and live crowd engagement moments.
If you are planning a sports activation or fast-turnaround campaign, request a quote or explore our sports signage solutions. Agencies, event organisers and repeat signage buyers can also learn more about the Evan Evans Trade Program.
Sports Event Signage FAQs
Can Evan Evans produce large banners for stadium activations?
Yes. Evan Evans can produce large custom banners for sports events, stadium activations, brand campaigns and venue displays. The right material and finish will depend on the size, location, artwork and how the banner will be used.
Can Forex signs be cut to custom shapes?
Yes. Forex signs can be printed and cut to custom shapes, making them useful for handheld signs, promotional props, sponsor pieces and fan engagement signage.
Are handheld signs suitable for fan engagement?
Handheld signs can work very well for fan engagement when they are lightweight, clearly printed and designed for the viewing distance. Custom shapes can also make a campaign feel more playful and recognisable.
Can Evan Evans help with tight event deadlines?
Many event projects are deadline-driven. Availability depends on the artwork, materials, size, finishing and delivery requirements, so it is best to contact Evan Evans as early as possible with the project details.
What artwork is needed for custom event signage?
Print-ready artwork is usually required, especially for large banners and custom-shaped signs. Supplying the correct size, bleed, crop marks and file format helps avoid delays. You can also check the artwork specifications before submitting your files.
